Born and raised in Eastern Europe, a small country of Montenegro, moved to the States in 2013.

As of early age had a background in competitive sports: Karate and Soccer.

Junior European Karate Silver Medalist 2010 Serbia Open, full contact championship, also playing soccer for Montenegro's second division as a kid.

Alex was always involved in the health industry, inspiring and motivating others.

Studying American Academy Of Personal Training and the International Sports Science Association, he started working full-time as a Trainer and Sports Nutritionist in  2015 in NYC.

In 2018 Alex got the David Bernard Trainer Of The Year Reward.

Today he is still working and helping people in the fitness industry in Austin, Texas, where he resides now.